These terms govern your use of this website and the demonstrations published on it. Where we deliver a commissioned project, they also set the baseline commercial terms, which the individual contract or quotation may vary.
The website is informational: nothing is bought, licensed, or activated through it today. Section 8 sets out the terms on which we will license the hosted viewer and configurator once that service is available, and applies only from the point you subscribe to it.
1. Who you are contracting with
This website is operated by KEYFRAME24 SRL, Str. Toamnei nr. 4, Municipiul Bacău, Bacău County, Romania, CUI 53178565, Trade Register no. J2025100215002 (“KEYFRAME24”, “we”). By using the site you accept these terms. If you do not accept them, do not use the site.
2. Use of the website
Nothing is sold through this website. The pages are informational, and the interactive demonstrations exist so that you can evaluate our work. You may not copy, mirror, decompile, scrape, or redistribute the site or any demonstration, nor embed a demonstration on another domain, nor attempt to extract the underlying render sequences or source assets.
3. Demonstrations are provided as-is
The 360° viewer and configurator published here are demonstrations of technique. They are provided without warranty of any kind, may change or be withdrawn without notice, and the products, prices, materials, and availability they show are illustrative and do not constitute an offer.
4. Commissioned work
We work across 3D modelling and digital twins, still renders and image sequences, animation and video, creative direction and art direction, interactive viewers and configurators, and virtual production. An engagement may combine several of these, and these terms apply to all of them.
Each engagement is defined by a written quotation or statement of work setting out scope, deliverables, formats, resolutions, durations, schedule, and fee. Where a project depends on material you supply — CAD files, drawings, dimensions, brand assets, product samples — the schedule assumes that material arrives complete and correct. Revisions are included to the extent stated in the quotation; changes of scope are quoted separately.
You confirm that you own or are licensed to use everything you send us, and that our using it to produce the deliverables will not infringe anyone’s rights.
5. Ownership of assets and deliverables
You retain all rights in the product, brand, and source material you supply. On full payment, you receive a perpetual, worldwide licence to use the delivered visual output — rendered stills, image sequences, animation and video, and the interactive experience — across any medium, for marketing and commercial sale of the products and services concerned. Where a quotation states a narrower licence — a defined territory, media, campaign, or term, as is common where third-party material or talent is involved — the quotation governs, and any extension is quoted separately.
What “delivered” means. Deliverables are the output formats named in the quotation: image files at the stated resolution, video masters and the cuts and aspect ratios listed, and the embed where one is commissioned. Project files — scene files, editing timelines, node graphs, composites — are not deliverables unless the contract says so.
The production assets stay with us. 3D models, scene files, material and lighting setups, scripts, and the render pipeline that produced the output remain our intellectual property, and are not delivered as part of a standard engagement. This is deliberate: it is what allows us to publish an interactive product experience without exposing your geometry, and it is the architecture described on our business page. Transfer of source assets can be negotiated separately and is priced accordingly.
We may show completed work in our portfolio and marketing unless the contract says otherwise.
6. Third-party material, music, and people on camera
Licensed assets. Production often draws on material we license rather than create: stock models and scan data, HDRI and texture libraries, fonts, stock footage, and music. Where such material appears in a deliverable, your licence to use that deliverable is subject to the licence terms of the underlying asset, and we tell you in advance where those terms are narrower than the licence in Section 5. Unless the quotation says otherwise, the cost of third-party licences is passed through to you at cost.
Music and sound. Video deliverables are supplied with music and sound cleared for the use described in the quotation. Broadcast, paid social, or territory extensions frequently require an upgraded music licence; using a deliverable beyond its cleared scope is your responsibility.
People on camera. Where a production features identifiable people, whether filmed, scanned, or digitally recreated, appropriate releases must be in place before the material is used. We obtain releases for talent we engage. Where you supply footage, likenesses, or scan data of people, you confirm the necessary releases exist. Digital recreation of a real person’s likeness or voice is done only with that person’s documented, specific consent.
Machine learning. We do not train generative models on your product data or brand assets, and we do not submit your confidential material to third-party generative services. Where a generative tool is used in a project at all, we tell you, and it never replaces a named deliverable without your agreement.
7. Production services, scheduling, and virtual production
Booked time. Shoot days, virtual production stage days, scanning sessions, and creative direction retained by the day are booked for specific dates and reserved for you. Rates, crew, call times, and overtime terms are stated in the quotation; time beyond the booked day is charged at the overtime rate stated there.
Postponement and cancellation. Because booked time cannot be resold at short notice, a cancellation or postponement made fewer than 7 days before a booked day is charged in full, and one made between 7 and 14 days before is charged at half. Costs already committed on your behalf — stage, equipment, travel, talent, third-party licences — are payable in either case. Where weather, illness, or a stage or equipment failure makes a day impossible, we reschedule to the nearest mutually available date at no additional day rate, and committed costs remain payable.
On location and on stage. You are responsible for access, permits, and the safety of any location or facility you provide, and for the condition and suitability of equipment you supply. We are responsible for the conduct and safety of our own crew and equipment. Physical products you send us for scanning or filming are handled with care and returned at your cost; we are not an insurer of them, and high-value items should be insured by you in transit and on site.
Dependencies. Creative direction, virtual production, and animation all depend on decisions being made when the schedule needs them — approvals, product samples, final artwork, feedback rounds. Where a dependency arrives late, the schedule moves, and booked time already reserved is treated under the postponement terms above.
Approvals and revisions. Work proceeds in stages — model, materials and lighting, animatic or layout, final render or grade — and each stage is signed off before the next begins. Revisions within a stage are included to the extent stated in the quotation. Reopening a signed-off stage, or changing direction after final render or grade has begun, is a change of scope and is quoted separately, because rendering and finishing time has to be bought again.
8. Embed licence and subscription (hosted service)
This section applies where you subscribe to a hosted viewer or configurator. It takes effect when the service becomes available and you enter into a subscription; until then it describes our intended terms rather than an active agreement.
What the licence covers. The interactive experience is hosted on our infrastructure and delivered to you as an embed, licensed for use on the domain or domains named in your subscription. The licence is non-exclusive, non-transferable, and lasts for as long as the subscription is paid and current. Sub-licensing it, moving it to an unnamed domain, reselling access, or proxying the embed through another service is not permitted.
Term and renewal. Subscriptions run for the period stated at sign-up — monthly or annual — and renew automatically for successive periods of the same length unless either side cancels before the current period ends. Cancellation takes effect at the end of the period you have already paid for; we do not refund part-used periods.
Price. Fees are stated at sign-up and held for the current period. We may change the price of a future period on at least 30 days’ written notice, which gives you the chance to cancel before it applies.
Availability. We aim for continuous availability and notify planned maintenance in advance, but we do not guarantee uninterrupted service, and a specific uptime commitment applies only where your subscription includes one in writing. Where a plan carries limits — hosted products, configuration variants, bandwidth, or views — those limits are stated at sign-up, and sustained use beyond them may require moving to a higher plan.
Lapse or termination. If a subscription is cancelled, lapses, or is terminated for non-payment after written notice, the embed stops rendering and shows nothing on your site. Your product pages will not break, but the interactive experience disappears, so plan the removal of the embed code accordingly. We retain your rendered assets for 30 days after a subscription ends so that it can be reinstated, and delete them afterwards on request.
Where a project is delivered without a subscription, the same domain restrictions apply to the delivered embed, and hosting of the rendered assets is covered only if your contract says so.
9. Fees, invoicing, and payment
Fees are stated in the quotation, exclusive of VAT, which is added at the applicable Romanian rate or handled under the EU reverse-charge mechanism where the client is a VAT-registered business in another member state. Unless agreed otherwise, we invoice an advance before production begins and the balance on delivery. Subscription and licence fees are charged in advance of each period, and the subscription starts once the first payment clears. Invoices are payable within the period stated on the invoice, and late payment accrues statutory interest. We may suspend an active embed where an invoice remains unpaid after written notice.
10. Confidentiality
Each side keeps the other’s non-public commercial and technical information confidential, and uses it only for the purpose of the engagement. Unreleased products you share with us are treated as confidential by default and are not published or shown to anyone else before your launch.
11. Liability
We are liable for damage caused by our intent or gross negligence, and for anything Romanian law does not permit us to exclude. Otherwise our total liability under an engagement is limited to the fees paid for that engagement, and we are not liable for lost profit, lost sales, or other indirect or consequential loss.
12. Termination
Either side may terminate an engagement in writing where the other is in material breach and has not remedied it within 14 days of notice. On termination you pay for work completed to that point, for booked time falling within the cancellation windows in Section 7, and for costs already committed on your behalf. Embed and hosting licences end on termination, and we may disable the embed.
13. Governing law and disputes
These terms are governed by Romanian law. We will try to resolve any dispute in good faith; failing that, the courts competent for the registered office of KEYFRAME24 SRL have jurisdiction. Nothing here limits the rights a consumer would have under mandatory law.
14. Changes
We may revise these terms for future use of the site and future engagements. The version in force for an existing contract is the version accepted when that contract was signed.